Market Research

Researching the market you are trying to enter? gap in the market'
Market Research is the collection and analysis of information about the market within which a particular product will compete with other products for an audience and for revenue. The systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products or diversify products within the brand.
The media marketplace is most competitive. Media producers often undertake detailed market research into their target market or commission other companies to undertake research on their behalf. They are interested in what the market looks like, who the other competitors in that market are and what their products are like. They are particularly interested in the economic factors within the market and what potential revenue is available.