Production Research

Conducting research to be able to complete production? Locations, equipments hire, cast and crew costs, H+S
Production Research is the collection and analysis of information for the content and production of a media product. Production research basically involves finding information that can be used to explore the many if not all the facets of a play: its context in our world, author, and the world of the play, critical analysis and interpretation, production history, images and sounds, and sources, influences, and analogues.

If the audience research goes well and the market analysis is favourable a media company might decide to launch a new product into the market.
Production research is needed to provide content and gather material to allow the company to develop the new product. Also research the commercial viability of actually making the product and to investigate the technology and personnel available. They need to check out suitable recording and production locations. Finally, thoroughly research and plan production and post-production stages to ensure that it all runs as smoothly as possible.